We have just launched a CIRS-related social media campaign aimed at 60 influential bloggers (if you are interested in the list, which includes general sustainability, green buildings, sustainable universities, architecture, civic affairs and more, I'm happy to share).
The campaign is to support a new CIRS video and the new, spiffy-if-I-do-say-so-myself CIRS website. I encourage you to share this information through your own channels.
Here is the pitch that went to the bloggers.
SUBJECT: The Greenest Building in North America
We thought you might be interested in the greenest building in North America. Called the Centre for Interactive Research on Sustainability (CIRS) at the University of British Columbia in Vancouver, it’s on track to open in the summer of 2011.
UBC just launched a new website for CIRS, at www.sustain.ubc.ca/hubs/cirs. The site features a two-minute overview video, which is also on YouTube at http://www.youtube.com/watch?v=ZL-47Vc1kHg . Please feel free to embed it in a post if you’re interested.
CIRS aims to be the most innovative and high performance building in North America, a “living laboratory” where professors, students and partners demonstrate leading-edge research and develop sustainable design practices, products, systems and policies. The building will push the frontiers of sustainable construction materials and building techniques. It will draw much of its heat from the ground, electricity from the sun, ventilation from the wind, water from the rain–all while reducing the university’s energy use and carbon footprint.
UBC has set some of the most aggressive GHG reduction targets in the world, with the goal of eliminating 100% of GHG emissions by 2050. The UBC Sustainability Initiative (USI), the group responsible for integrating sustainability research, teaching and learning, and operations, will be housed in CIRS.
Warm regards in these cold days,
Manager of Communications
UBC Sustainability Initiative
2202 Main Mall, Room 444
Vancouver, B.C. V6T 1Z4