http://www.cbsm.com/pages/guide/commitment
Fostering Sustainable Behaviour: Community-Based Social Marketing
Commitment: From Intention to Action
Prompts: Remembering to Act
Norms: Building Community Support
Communication: Effective Messages
Fostering Sustainable Behaviour: Community-Based Social Marketing
Commitment: From Intention to Action
Prompts: Remembering to Act
Norms: Building Community Support
Communication: Effective Messages
Incentives: Advancing Motivation
Convenience: Making it Easy to Act